DETROIT (WWJ) – Chevrolet is kicking off this year’s Woodward Dream Cruise with a parade down Woodward Avenue starting at 2 pm Thursday.

The parade will feature 50 Chevrolet Volts and their owners in town for Volt’s first Cruise, 20 employee-owned Chevrolet heritage vehicles, the new Camaro ZL1 and Chevrolet Sonic, and vehicles from the GM Heritage Collection.

The parade will start on Woodward Avenue at Long Lake Road, traveling south to I-696, where drivers will turn around and head back to the beginning.

NASCAR’s Jimmie Johnson and Jeff Gordon are among the celebrity guests slated to drive in the parade.

The parade is part of the weekend-long celebration of Chevy’s 100th birthday at the Woodward Dream Cruise.

The Performance Division and Performance Parts display will also be open Thursday, 10 am to 9 pm at Memorial Park on the northeast corner of Woodward and 13 Mile Road. Attendees will be able to watch professional engine builders from the GM Performance Build Center in Wixom disassemble and reassemble a Chevrolet Corvette ZR1 engine. The E-ROD emission-compliant 1955 Chevy Bel Air hot rod will be featured, along with other concept, classic, and current hot rods.

Click here to view a gallery of Woodward Dream Cruise Photos.

And if you have any pictures you’d like to see on our website, send us an email at


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