ForeSee Results has taken a few letters off for its 10th birthday. The Ann Arbor company that measures customer satisfaction online is now called simply ForeSee.

Founded in September 2001 to bring scientific measurement and analysis of the customer experience specifically to online marketing initiatives, ForeSee has greatly expanded its services and offerings to meet the growing needs of clients and the analytics industry overall.

For the last five years, ForeSee has been acquiring, developing, testing, and adding capabilities such as:

* Satisfaction measurement across multiple customer touch points and channels (e.g., websites, brick-and-mortar locations, call centers, social media initiatives, email communications, and mobile apps and sites).
* Deep, customized analytics capabilities, delivered within our efficient, technology-based applications.
* Usability analysis that identifies best and worst practices across dozens of site functions and industries, offering prescriptive recommendations for improving site elements with the greatest ROI.
* Session replay capabilities that allow a visualization and better understanding of users’ experiences.
* Benchmarking and original research that give clients a deeper understanding of how they compare to other organizations, along with research into critical issues facing executives and managers today.

ForeSee also announced that it is shortening its name from ForeSee Results to ForeSee, to align with how it is already known in the marketplace, and introducing an updated logo that will reflect the evolution of its greatly enhanced capabilities. The new name and logo will roll out gradually and strategically on ForeSee communications and consumer-facing surveys over the next six months.

“We’ve made it our mission to link the customer experience to the bottom line since day one,” said Larry Freed, president and CEO of ForeSee. “The update to our logo and name reflect our expansion and growth over the last few years into a company that helps other companies drive future success by confidently prioritizing the efforts that they know will achieve business goals.”

Many of ForeSee’s earliest clients remain loyal customers after 10 years, including organizations such as NASA, Forbes, the U.S. State Department, Lockheed Martin, Scholastic, the Weather Channel, the Centers for Disease Control, DTE Energy, Kellogg and others.

“We’ve been with ForeSee since almost day one, and their insight and analysis has been central to our success over the years,” said Bruce Rogers, Chief Insight Officer at Forbes Media. “ForeSee knows what matters and knows how to measure it.”

Ten years later, ForeSee is measuring the customer experience with websites, store locations, call centers, mobile and social experiences. ForeSee has hundreds of clients across the public and private sector, ranging from boutique retailers to Fortune 500 manufacturers. ForeSee works with six of the top ten banks in the U.S., more than one-third of the top 100 retailers in the U.S., more than one-third of the Fortune 100, and more than 200 federal government websites. Clients include major organizations like Adidas, Allstate, Bausch and Lomb, Capital One, Debenhams, Eddie Bauer, General Mills, Home Depot, GlaxoSmithKline, Kraft, L’Oreal, the NFL, Rite Aid, Sears, and many more.

“ForeSee is at the forefront of helping organizations understand the importance of customer satisfaction,” said Hal Lawton, president of Home Depot’s online operations.

ForeSee has grown consistently and continuously every quarter since its inception, including growth of 25 percent or more every year since it was founded, and remains cash-flow positive. ForeSee has tripled revenues in the last four years.

“ForeSee is proving every day that companies can absolutely succeed in Michigan through the tradition of American innovation, tried-and-true management and growth strategies, and a passionate workforce that really believes in what they are doing,” said Michael Finney, President and CEO of the Michigan Economic Development Corp.

“While ForeSee has grown every single year since we started, its growth has accelerated in the past few years because companies now better understand the importance of managing customer satisfaction as a critical asset for future earnings growth and because ForeSee has always been able to deliver tremendous value to its clients, ” said Claes Fornell, founder of the American Customer Satisfaction Index, which ForeSee uses to measure satisfaction with Web sites. Fornell is also professor at the University of Michigan, and chairman of the ForeSee Board of Directors.

Here’s a timeline of milestones for the company:

* March: Larry Freed tapped to build a new company designed to bring scientific customer satisfaction measurement to Web-based marketing initiatives
* September: ForeSee Results, Inc. officially incorporates after being jointly founded by CFI Group and Compuware and launches first beta client one week after the Sept. 11, 2001 terrorist attacks

* January: ForeSee signs first paying customer

* December: ForeSee surpasses 1 million completed surveys

* May: First ForeSee Public Sector Summit in Washington, D.C.

* ForeSee surpasses 100 customers

* August: ForeSee surpasses 10 million completed surveys

* September:  First ForeSee User Summit in Ann Arbor; also, company acquires usability firm Red Spade

* January: ForeSee hires 100th employee

* June: ForeSee acquires Session Replay technology from Nitobi
* November: ForeSee announces expands offerings to apply technology to measure satisfaction of call centers and store locations

* ForeSee expands offerings to apply technology to measure mobile optimized websites and mobile apps
* July: ForeSee surpasses 50 million collected surveys

* ForeSee surpasses 500 customers
* January: ForeSee hires 200th employee
* August: ForeSee celebrates 10th anniversary at Michigan Stadium, updates logo, shortens name

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