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Froot Loops Maker Looks To End Toucan Sam Logo Confusion

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Froot Loops (AP Photo)

Froot Loops (AP Photo)

BATTLE CREEK (AP) – Cereal maker Kellogg is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal.

An attorney for Kellogg has sent a letter to the nonprofit Maya Archaeology Initiative saying Kellogg opposes the group’s bid to trademark its logo. The attorney suggests a settlement that would limit the group’s use of the image.

The Maya Archaeology Initiative, based in San Ramon, says there is little similarity, but it hopes to resolve the matter with Kellogg, which is based in Battle Creek.

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