DETROIT — “Call it Home,” a $1.6 million grant program, has launched as a partnership between Citizens Bank and Mayor Dave Bing’s Detroit Works Project.

Media Genesis, a Troy-based Internet services firm, collaborated with Citizens Bank and The Detroit Works Project to brand, design and build the “Call it Home” Web site, at Media Genesis also created some of the map signage that was featured at a press conference Monday.

The program offers grants of up to $10,000 for exterior home improvements. When the home improvements are complete, the grant can be reimbursed for 50 percent of the homeowner’s pre-approved project, up to $10,000.

To qualify, current homeowners must reside in one of the five qualifying neighborhoods: East English Village, Boston Edison north end/Virginia Park, north Rosedale Park, Hubbard Farms southwest, Bagley/Detroit Golf Club/Green Acres/Palmer Woods/Sherwood Forest/University District.

Also, Citizens Bank is providing low-interest loans for home improvement projects to residents of Detroit and Wayne County.

Media Genesis is a leading Internet services firm based in Troy. Media Genesis serves more than 300 companies and nonprofit organizations. An in-house team provides a wide range of services including web design & development, e-learning, search engine optimization, application development, intranet, social networking, and content management systems. For more information on Media Genesis, please visit

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