Study Finds Women More Interested In Cars; Less Interested In Going To Showroom
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DETROIT (WWJ) - When it comes to buying cars…..a new study finds that women are intimidated by the process. WWJ’s Rob Sanford says the findings of the report done in England might be surprising.
The study was conducted among 1,000 female motorists and finds that more than half believe they are more likely to be ripped off by dealers because they’re women.
In fact, more than a third said they hate going to showrooms. The report also found that women feel they are not taken seriously…and would feel more comfortable with a male friend or husband with them.
Having said that … the researchers say that while women don’t like the negotiating part of a deal, they are increasingly taking an active role in making the decision on what car to buy.