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Marketing Pure Michigan: MEDC Seeks Marketing, Advertising Proposals

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A Pure Michigan moment: Camping along Lake Huron at Port Crescent State Park. Pure Michigan photo.

A Pure Michigan moment: Camping along Lake Huron at Port Crescent State Park. Pure Michigan photo.

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LANSING — The Michigan Strategic Fund and the Michigan Economic Development Corp. Thursday issued Requests for Proposals to provide marketing and advertising services to help the MEDC market the state and build the Pure Michigan brand.

The dual RFPs seek proposals to support in tandem the state’s integrated efforts to expand Pure Michigan as a statewide brand. One RFP focuses on tourism, supported by a $25 million per year Pure Michigan appropriation to boost tourism through consumer advertising and marketing.

Its companion RFP, funded by Michigan’s 21st Century Jobs Fund, focuses on the MEDC’s other efforts to market Michigan overall and as a business destination. Together, the combined efforts show Michigan as an ideal place to visit, live and work with key goals including talent attraction and growing Michigan’s economy.

In January 2011, the MSF and the MEDC made the decision to consolidate all of its marketing and communication programs under the Pure Michigan brand. The RFPs approved by the Michigan Strategic Fund today are intended to continue to integrate all of the tourism and business marketing and advertising services around the Pure Michigan brand.

The RFPs can be viewed online here:

www.MichiganAdvantage.org/Business-Marketing-and-Advertising-Services-RFP

www.MichiganAdvantage.org/Tourism-Marketing-and-Advertising-Services-RFP

Electronic versions of each Brand Development Phase must be sent separately to the MSF via email to contracts&grants@michigan.org by Friday, Oct. 21 at 3 p.m. Proposals will not be accepted via U.S. mail or any other delivery method.

Prospective bidders may submit questions regarding the RFP via email by Friday, Sept. 30 at 5 p.m. to contracts&grants@michigan.org. Please note: The MSF will not respond to questions that are not received by the above date and time. In addition, questions that are phoned, faxed or sent through regular mail will not be accepted.

Responses to all qualifying questions will be posted on the MEDC’s Web site, www.michiganadvantage.org on Friday, Oct. 7 at 5 p.m.

The Michigan Economic Development Corp., a public-private partnership serving as the state’s marketing arm and lead agency for business, talent and jobs, focuses on helping grow Michigan’s economy. For more on the MEDC and its initiatives, visit: www.MichiganAdvantage.org.

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