BLOOMFIELD HILLS — If you had to guess who’s greener — Gen Y or Baby Boomers — many folks might presume it’s the younger generation.
However, when it comes to putting their money where their mouths are, it’s the Boomers who put green behind green and invest in eco-conscious technology from their homes to their automobiles.
That’s why Del Web, the Bloomfield Hills-based builder of homes for those age 55 and up, is teaming up with Chevrolet to showcase its new electric vehicle, the Volt, in Chicago.
Though the Chevy Volt is not yet available for sale in Illinois, Chicagoans will have a unique opportunity not only to learn more about the Volt from experts but to drive one by visiting the Grand Dominion by Del Webb community in Mundelein on Tuesday, Oct. 4, from 4 to 7 p.m. Del Webb representatives also will be on hand to discuss the green technologies that make Del Webb homes and communities energy-efficient and environmentally friendly.
“Volt owners tend to be early adopters in the market who are looking for technology solutions that enhance today’s active lifestyle,” said Cristi Landy, Chevrolet Volt marketing director. “The Volt is ideal for those navigating Chicago’s suburban/urban commuting patterns as it is an electric vehicle with extended range.”
A national survey conducted by Del Webb found that Boomers are willing to invest significantly in green technology. In fact, 54 percent said they had interest in purchasing an electric vehicle. Nearly 87 percent of Boomers reported that they considered investing in green technology that would reduce their utility bills to be very or extremely important. Their interest isn’t exclusively in cost savings but also in the environment.
“The eldest Boomers just turned 65 this year so the bulk of this generation is in their peak career years and can put disposable income toward causes they believe in — such as the environment,” said Deborah Meyer, chief marketing officer for PulteGroup, Del Webb’s parent company. “Boomers traditionally have been an activist generation. They are at a stage of life now where their priorities are evolving beyond lifestyle to legacy, and we’re glad that Del Webb has energy efficiency options to facilitate that.”