COMMERCE TOWNSHIP — On your phone all day with no access to an outlet? Not enough juice to watch the movie you downloaded to your tablet? Is your playlist longer than your charge?

No more excuses! Commerce Township-based RFA Brands last week announced the launch of Powerbag, a new collection of backpacks, cross-body messenger bags, tablet bags, slings and wheeled travel bags with a built-in charging system that charges your favorite devices on the go.

Designed in a fashion partnership with travel and lifestyle brand, ful, Powerbag is the ultimate charging system disguised as the coolest bag you’ll ever use. Seamlessly integrated into every Powerbag is the exclusive Powerbag Charging System, which charges all of your favorite mobile devices, including Smartphones, iPods/MP3 players, Tablets, eReaders, Bluetooth headsets and more, right in the bag.

As part of the launch campaign, the Powerbag “Stay Charged” Tour will embark October 1 on the ultimate road trip: a multi-city, nationwide tour that will give students on college campuses and other retail shoppers a chance to experience Powerbag for themselves.  The Powerbag Stay Charged Tour kicked off Saturday, Oct. 1 in Boston, Mass. at CollegeFest, the most heavily attended back-to-school event in New England. The tour will hit many college campuses, including University of Michigan, New York University, Ohio State University, University of Wisconsin, UCLA, University of Illinois, George Washington University, and more. The tour will also make stops at key Powerbag retail partners, such as Best Buy, F.Y.E. and OfficeMax.  For the complete tour schedule and more information, visit

“Powerbag brings together function and convenience with style, and we can’t wait to show students and other consumers just how easy it is to stay charged throughout the day,” said Ron Ferber, president of RFA Brands, creators of Powerbag.  “Everyone needs power these days, and the Powerbag has taken bags to the next level.  With Powerbag, a charge is as close as the bag on your shoulder which, by the way, also does a very nice job of carrying books, notebooks, make-up, bottled water and other daily essentials.”

The Powerbag “Stay Charged” Tour will power its way across America in a 37 foot interactive lounge and showroom that features a host of engaging activities including video game stations, a chance to win cool prizes playing classic games such as Plinko and Cornhole, and tons of free giveaways. All visitors will have a chance to try Powerbag for themselves.

A contest featured on the official Powerbag Facebook page will give college students and other consumers a chance to be a DJ at local events held hroughout the Powerbag “Stay Charged” Tour.  To be considered, visit the official Powerbag Facebook page and click on the Contest tab to submit a DJ demo that showcases your skills in action.

Powerbag is available at and will be available nationwide at leading college bookstores, Best Buy, OfficeMax, F.Y.E, airport stores and other national retailers starting in October 2011.  At launch, Powerbag will offer five different bag styles in multiple colors with prices starting at $139.99 suggested retail. Learn more at

Powerbag includes its own charging module that can be plugged into any wall outlet. When plugged in, Powerbag will charge all connected devices first and then charge its own battery. On the go, the internal Powerbag battery will charge up to four mobile devices at a time through its pre-routed connectors — one USB micro, one USB mini, one Apple and one USB port.


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