ANN ARBOR — The hair care firm Schwarzkopf Professional partnered once again with Ann Arbor-based Logic Solutions to develop Essensity for iPad and iPhone, the second release in a series of preeminent hair color mobile apps.
Much like their hit System Educator app for the Igora and Color 10 product lines, the Essensity apps provide users the ability to instantly access and save thousands of formulas (based on simple target color, application, and natural hair selections), and view product Hints and Tips with the tap of a fingertip. Unlike imposter apps, each formula has been directly tested and approved by Schwarzkopf.
The Essensity apps also include new and exciting functionality, such as an interactive strand chart that displays all target colors in the Essensity lines with a true-to-color visual hair strand. Once a user selects a target color from this screen, he/she immediately accesses the final step in the formula creation process.
Another added feature for Schwarzkopf’s sales force is the impressive Essensity mood video. Since the video is downloaded as an intrinsic part of the apps, there is no need to rely on YouTube or an internet connection for viewing. In fact, once downloaded from the App Store, all components of the applications are entirely functional without internet connectivity.
Because it is intended to satisfy the unique needs of Schwarzkopf’s education and sales teams, as well as stylists using Essensity coloring products, the app as visually stunning as it is functional. Logic’s creative team designed a chic user interface that represents Essensity’s environmental philosophy, complete with striking graphics and unique water droplet animation on each screen.
Essensity apps are free and available on the App Store. Schwarzkopf intends to release the apps on the Android platform in early 2012.