Whole Brain Group Expands Digital Marketing Team: Ann Arbor’s Whole Brain Group last week announced the addition of two new employees. The company said the hires are based on 300 percent plus growth in revenue and employees since 2009 in its integrated digital marketing business. Megan Cough joins the Whole Brain Group team in the role of digital marketing specialist, managing integrated digital marketing campaigns, including social media, content development & blogging, search engine optimization and paid search. Her experience includes working in the events marketing department for Borders Group Inc., where she introduced the department to Twitter, and pushed the company into the world of social media for the first time. Since then, she moved from the brand side to the agency world, where she worked on social media and pay per click for clients such as Pure Michigan, Blio, the National Association of Realtors, hiredMYway, and the Detroit Metro Convention and Visitors Bureau. Angelina Vergari joins the Whole Brain Group team as an online advertising campaign analyst, specializing in search engine marketing strategy and pay per click advertising. Through pay-per-click account management and optimization, Angelina’s role is to increase web visibility for businesses, while improving their Web traffic, and maximizing their investment. Vergari has successfully developed and optimized PPC campaigns for a wide variety of local and national clientele, which has led to increased conversion rates, fresh leads, and increased sales for their businesses. Angelina has also worked for Eastern Michigan University, developing Google AdWords accounts for students and non-profit organizations participating in Eastern Michigan University’s hands-on search marketing courses. More at www.thewholebraingroup.com.


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