DETROIT — ArdentCause L3C, a Michigan technology company devoted to the nonprofit industry, Tuesday announced two more milestones in the venture’s growth.

The company has been selected as a recipient of Invest Detroit’s First Step Fund financing. Additionally, ardentCause has added Norm Keane, recently retired CEO for the Jewish Family Service of Metropolitan Detroit, to its Board of Advisors.

“Both of these steps are significant,” said Rosemary Bayer, ardentCause’s Chief Inspiration Officer. “Invest Detroit’s First Step Fund has shown faith in our ability to deliver needed solutions to a growing customer base. They will be contributing both funds and business expertise. And Norm is a phenomenal leader with a deep track record of nonprofit accomplishment. His vision, reputation and experience will be invaluable to ardentCause as we continue to expand.”

“We are excited to support ardentCause,” said Jonathan Palay, First Step Fund spokesman. “The company nicely fits our funding criteria with strong, experienced founders, a talented team and a realistic, achievable business plan.”

Keane, who officially retired from JFS in September, 2011 after leading the organization for over 13 years, agrees. Originally an ardentCause client, he said, “I was immediately impressed with the company when I met Rosemary and the team this past winter. Technology is reshaping our entire world and nowhere is it more needed than in the nonprofit space. ardentCause ‘gets it’ and wants to make a positive difference for organizations, which badly need what the company has to offer. They have created solutions that are truly useful in building capacity and helping nonprofits become more effective. ArdentCause also functioned as a knowledgeable partner to JFS, as we crafted our ongoing strategic plan. We needed a technology vision and they helped us with that. Based on my 46 years of nonprofit experience, I can safely say that technology should be a major component of any nonprofit’s ‘roadmap.’ Knowing how to incorporate technology into your plans is essential. ardentCause, with its very experienced staff, helped us, and can definitely help others become more effective in applying technology to planning and, most importantly, to fulfilling the organizational mission.”

Providing unique software supplemented by technology consulting and implementation for nonprofits, large funders and foundations, ardentCause has an expanding roster of customers, who use the company’s flagship software, CauseEffectz, to make data usable; visualize and communicate results to stakeholders, funders, and donors; measure outcomes; and make better decisions.

The company’s tag line states its overriding mission: Do Good; Do IT Better. For more information, visit the company’s website at

Established in 2010, the First Step Fund is a partnership of the Invest Detroit Foundation, TechTown and Ann Arbor Spark. It supports the provision of financing to emerging and newly formed small businesses in southeast Michigan that have successfully completed a training program through a qualified regional business incubator and accelerator.

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