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Car Chronicles -- November 1, 2011

/ CBS Detroit

We look at Fiat's new ad campaign which involves radio commercials, storytelling and Facebook.

Story Telling At The Heart Of New Fiat Ad Campaign

Fiat Finds Unique Way To Spread Word About Brand

First published on November 1, 2011 / 1:38 PM EDT

© 2011 CBS Broadcasting Inc. All Rights Reserved.

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