It’s official: Black Friday will start on Thursday in 2011.

After announcements that Tanger Outlets in Howell and West Branch will open at 10 p.m. on Thanksgiving for Black Friday sales, while Macy’s, Target and Kohl’s open at midnight — Great Lakes Crossing Outlets in Auburn Hills decided to top them all.

Great Lakes Crossing will open its doors at 9 p.m. on Thanksgiving Day and stay open straight through 10 p.m. Friday. It’s 25 hours of continuous Black Friday shopping.

“Last year our midnight opening was a huge hit with our shoppers,” says Marketing & Sponsorship Director Melissa Morang. “This year we’re offering more hours to take advantage of some terrific deals that will be offered during this 25-hour Black Friday sale and throughout the weekend.”

For outlet shopping fans, Great Lakes Crossing Outlets has added nearly three dozen stores and eateries to its lineup in recent months, including Love Culture Outlet, Lucky Brand Jeans, DKNY, J.Crew Factory Store, Levi’s® Outlet, PUMA, and many more. Bachrach Outlet will open in time for Black Friday, and Charming Charlie is also coming this holiday season.

Overall, the center has more than 50 stores and restaurants that can’t be found elsewhere in Michigan, such as Bass Pro Shops Outdoor World, Toby Keith’s I Love This Bar & Grill, Disney Store Outlet, Rainforest Cafe, Saks Fifth Avenue OFF 5th and Neiman Marcus Last Call Clearance Center, among many others.

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