Pushtwentytwo Driving Digital Marketing Initiatives For Auto Parts Firm
PONTIAC -- The Original Gabriel, the originator of the world's first shock absorber in 1907, has selected Pushtwentytwo as its advertising agency of record.
Pushtwentytwo, based in Pontiac, is an integrated marketing and communications agency for both leading and emerging companies.
"We are thrilled to support Gabriel in the development of a new strategic and creative direction for its marketing and communications efforts," said Michael Verville, partner at Pushtwentytwo. "It's exciting to have the chance to help a company like Gabriel implement a new overall rebranding program to reinvigorate its legendary brand in the automotive aftermarket."
Gabriel selected Pushtwentytwo to develop the company's overall marketing and communications plan. Part of that overall effort was the redesign of Gabriel.com. Among the site's many new features is an expanded and improved part search tool which allows users to search for recommended parts by vehicle year, make, model and engine, or part number. When accessed from a mobile device, Gabriel.com optimizes its part search to provide the best mobile user experience possible.
In addition, the new Gabriel.com – launched late last summer – provides educational resources, FAQs, and customer training videos from "The Answerman," Gabriel's technical support team. This revolving video series offers first-hand advice from Gabriel technicians about product applications, installation and troubleshooting.
More at www.pushtwentytwo.com.
Troy-based Ride Control LLC operates in both the aftermarket and original equipment manufacturer (commercial, industrial and recreational vehicle) segments under the Gabriel (U.S. and Canada) and GRC (Mexico) brand names. More at Gabriel.com.
