VAN BUREN TOWNSHIP — There’s been a lot of talk in recent years about “peak oil,” when the world will reach the maximum production of a finite resource — petroleum — that it will ever hit. From then on, production will dwindle and, it’s assumed, prices will skyrocket, and social and economic dislocation will result, because for some applications, there is no substitute for oil.

Now, the Van Buren Township office of the British automotive engineering firm Ricardo is out with a new multi-client research study, asserting that the world’s demand for oil may well peak before 2020, and then fall back to levels significantly below 2010 demand by 2035.

“The world is nearing a paradigm shift in oil demand,” said Peter Hughes, managing director of the Energy Practice of Ricardo Strategic Consulting. “The predominant role of oil in the global energy mix is facing an ever greater challenge from a number of emerging trends. Over the past few years a near ‘perfect storm’ for oil demand has been forming and gathering strength, created by a preoccupation in many quarters about the availability of future supplies.”

The study predicts significant changes in future demand patterns, strongly influenced by global energy security policies, the technology change that they promote, and demographics. Evolutionary changes in automotive technology is predicted to bring revolutionary changes in fuel demand. The increasing disparity of demand between fuel types, diesel volumes are buoyed by heavy duty transportation use while gasoline declines due to increasing powertrain efficiencies and higher pump blends of bio-ethanol. The study also predicts improved supply prospects for natural gas likely to lead to decoupling of oil and gas market.

“As a result, the drivers working against oil demand growth are increasing in number and intensity, with the world’s consuming nations increasingly focused on their need to reduce their dependency on oil, supported by an ever stronger legislative framework,” Hughes said. “In this study, we have drawn upon our deep understanding of both the energy and automotive and transportation industries, to take a fresh and insightful look at how the future of oil demand may unfold. This work has provided some unique and potentially very provocative conclusions that will be of keen interest to governments, energy sector companies and investors, and to the sector’s major consumers in all parts of the world.”

A summary of key findings of the research project is as follows:

* The approaching peak in oil demand: The study findings suggest that there is a strong chance of oil demand reaching its peak before 2020, at no more than about 4 percent above 2010 levels, before falling into a long-term decline trend, with demand in 2035 back down to some 3 percent below 2010 levels. This would also involve significant changes in the geographic distribution of demand and the mix of refined products required by the market. After incorporating a greater take-up of first generation biofuels, demand for hydrocarbon oil by 2035 may actually be more than 10 percent below its 2010 level, and its share of global energy demand fallen below 25 percent (from circa 33 percent today).

* Regional differences and legislation: Oil demand growth will have its limits in every country. Ricardo believes that there has been a general underestimation of the future impact of government policies to improve fuel efficiency and promote alternatives to oil. This will be the case everywhere, including, very importantly, in China, where although demand is projected to grow by nearly 60 percent in the meantime, the study assesses that a peak could be reached as early as 2027, before starting to fall back thereafter.

* The effect of fuel-efficient technology: Evolutionary change in the automotive sector will bring about a revolutionary change in fuel demand. The transportation sector will continue to see significant growth in the vehicle fleet, increasing by over 80 percent from 2010 to 2035. However the results of a detailed modeling exercise drawing on Ricardo’s deep expertise in this field suggest that efficiency improvements in the internal combustion engine will more than offset the rise in fuel demand deriving from the increase in the number of vehicles. Although new technologies, such as the battery electric vehicle, will be introduced and will have an increasing impact over time, the projected reduction in road transport oil demand does not derive primarily from the rapid penetration of such technologies.

* The impact of biofuels: When considering the outlook for biofuels, the study concludes that the food vs. fuel argument may be poorly supported; for much of the last three decades, the agricultural sector has been constrained more by under-investment than by supply. If crop yields increase at historic rates, there will be enough surplus conventional fuel crops to displace a significant amount of fossil fuels. And more than likely, the higher current selling prices will drive investment in production and research to further increase yields, making more sugar, starch and biomass available for conventional biofuels production. As a result, the study projects that the production of first generation biofuels may increase by 5-6 times over today’s levels, without allowing for any additional contribution from advanced biofuels, whose prospects remain uncertain.

* Improved gas supply outlook decouples the oil and gas markets: Ricardo believes the improving supply outlook for natural gas, with the potential for the surge in shale gas production in North America to be replicated elsewhere over time, and a gradual introduction of a more competitive market pricing dynamic in world gas trade, is likely to drive an increasing disconnect of the gas price from the oil price, encouraging substitution of oil in both stationary and on-road transportation (i.e. natural gas vehicles) sectors.

* Diesel and gasoline demand disparity: As regards the downward pressure on transportation fuels, the study assesses the impact as being far more pronounced in terms of gasoline demand than diesel, which will provide a supply side challenge to the world’s refining business. The industry may need to make significant investments to match production with demand, particularly to balance gasoline and distillate production.

Ricardo said that given the interesting and important findings of the study, the company chose to make the study’s key findings public. The full report of the study has been provided to the original participants and is now available to new organizations wishing to subscribe to the study.

For further details regarding this study contact Peter Hughes at, Sarah Crombie at or Ian Kershaw at

With technical centers and offices throughout Europe, the United States and Asia, Ricardo plc provides strategic consulting and engineering expertise ranging from vehicle systems integration, controls and electronics, and hardware and software development to the latest driveline and transmission systems and gasoline, diesel, hybrid and fuel-cell powertrain technologies. Ricardo’s customers include the world’s major automakers and suppliers as well as manufacturers in the military, commercial, off-highway and clean-energy sectors. The company also serves in advisory roles to governmental and independent agencies.

Ricardo’s U.S. operation, Ricardo Inc., is headquartered in Van Buren Township.

Ricardo plc posted sales of $244 million in financial year 2010. For more information, visit

Comments (3)
  1. KJMClark says:

    That’s pretty funny, since oil production has probably already peaked. If we weren’t converting a quarter of our corn crop to fuel there wouldn’t be much question. Notice that the world oil price (Brent) has been over $100 a barrel for most of this year?

    It’s a pretty safe bet that demand will peak before 2020. $5 a gallon at the pump next summer will probably do it.

  2. Phil says:

    When we think of oil, we picture the gas tank analogy. When the needle reaches E for empty is when we are in trouble. The world does in fact have a trillion barrels of oil left to produce. The real analogy is like a Pearl Harbor reconnaissance plane flying its mission over the ocean. The plane flies as far as it can for as high as it can. The pilot fulfils the mission of aerial photography of enemy positions. At a certain point though the pilot knows he must turn around at the HALF WAY point of the gas gauge to make it back home. When the needle reaches at half the tank the pilot MUST RETREAT and DESCEND to make it back to base. When the world has produced as much oil as it ever can in one day (peaked), when it has flown as far as it can for as high as it can the world economy MUST RETREAT and DESCEND.

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