Perrigo Gets FDA Nod To Sell Store Brand Version Of Good Start Gentle Infant Formula
ALLEGAN — Perrigo Co. (Nasdaq: PRGO) Tuesday announced it received Food and Drug Administration clearance to market and distribute infant formula that contains 100 percent partially hydrolyzed whey protein.
The store brand Comfort Care Infant Formula is designed for babies with fussiness or gas and will be sold as a nutritionally comparable version of Gerber Good Start Gentle Infant Formula at leading retailers in 2012.
Sales of the national brand are estimated to be $55 million for the latest 52 weeks, as measured by Information Resources Inc.
Said Perrigo chairman and CEO Joseph C. Papa: “Our presence in the infant formula market is growing as we continue to offer high quality nutritional products like Comfort Care Infant Formula to parents that support healthy growth and development while meeting the same nutritional and safety standards as the national brand. Perrigo continues to deliver on its mission to provide quality, affordable healthcare to consumers.”
The new store brand Comfort Care Infant Formula contains prebiotics to support a baby’s natural immune system, DHA & ARA to support brain and eye development, and is easy to digest. More information on the new specialty baby formula is available on http://www.storebrandformula.com.
Perrigo develops, manufactures and distributes over-the-counter and generic prescription pharmaceuticals, infant formulas, nutritional products, and active pharmaceutical ingredients.
Perrigo is the world’s largest manufacturer of OTC pharmaceutical products and infant formulas, both for the store brand market. The company’s primary markets and locations of manufacturing and logistics operations are the United States, Israel, Mexico, the United Kingdom and Australia.
More at www.perrigo.com.