TROY — The Troy marketing management firm 118id and the digital marketing agency Blue Wheel Media said this week they had signed a strategic partnership agreement.

118id founder Mark Powers said that after his first meeting with his counterpart at Blue Wheel, Trevor George, “I immediately recognized that 118id and his company Blue Wheel Media had potential to form powerful synergies across our product and service offerings. Together our companies would help solve a huge problem across companies and their marketing organizations, which is that agencies and other competitive analytics providers continue adding more data to an already complex marketing environment from their campaign efforts but not providing insights that marketers could use and act upon … real actionable storytelling insights.”

Added George: “Everyone is trying to tie it all together but marketers aren’t used to doing this evaluation. The new partnership between Blue Wheel Media and 118id will enable mid-market and enterprise brands drive visibility, spark conversation, generate leads, and ultimately generate revenue by leveraging a secret sauce solution. Couple that with our approach and 118id’s Connecting the DOTS technology and you have a home run, value added offering.”

118id was founded in Detroit in 2003 and is staffed by digital strategists, advanced business insight analysts, technology infrastructure architects, senior algorithm engineers, creative and developers. More at

Blue Wheel is a new Web 2.0 company specializing in combining multiple digital marketing channels to help grow and brand your online business.


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