Basso Design Group to Redesign Website for Archetype Joint: Basso Design Group, the Troy interactive marketing agency, has been chosen to design a new Web site for Archetype Joint. Activities will include Web site design and development, Web hosting, and site maintenance, as well as organic and paid search-engine optimization and social media marketing. Archetype Joint consults on product development, design and validation testing for fastening and joining options. Archetype Joint is located in Orion Township and has been featured in many publications “Archetype Joint represents an extremely niche business within the scientific sector of the fastening industry,” said Laura Oliveto, senior vice president of business development at Basso Design Group. “We’re pleased to provide a new, high-tech Web site to reflect the services and attitude of the business.” More at


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