DETROIT (WWJ) – During the Detroit Lions Thanksgiving Day game, a new 60-second ad for the Chrysler 300 will debut — showcasing Detroit and Chrysler’s resolve to overcome obstacles and come out ahead.

Watch the commercial below.

The spot features a poem written by Michigan Poet Laureate Edgar A. Guest, who grew up in Detroit and began his career as a copy boy at the Detroit Free Press in the 1890s.

The motivational words of Guest’s “See It Through” poem are just as fitting today as they were in 1917 when the poem was written.

When you’re up against a trouble,
Meet it squarely, face to face,
Lift your chin, and set your shoulders,
Plant your feet and take a brace,
When it’s vain to try to dodge it,
Do the best that you can do.
You may fail, but you may conquer –
See It Through!

Even hope may seem but futile,
When with troubles you’re beset,
But remember you are facing
Just what other men have met.
You may fail, but fall still fighting;
Don’t give up, whate’er you do’
Eyes front, head high to the finish.
See It Through!

The latest spot in Chrysler’s “Imported from Detroit” campaign opens with Muddy Waters singing “Mannish Boy.”

As the song continues in the background, a voiceover recites Edgar Guest’s “See It Through” poem as a Chrysler 300 drives through Detroit-area neighborhoods past the people and faces proudly calling Detroit home, including Detroit Lions defensive back Ndamukong Suh standing in front of his Chrysler 300.

It ends with “The New Chrysler 300. More Than Just Our Flagship” and an “Imported from Detroit” title card.

Watch the commercial below:


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