Donor Dialogue Expands International Presence: Donor Dialogue, a division of Dialogue Marketing and provider of products and services to help hospitals and blood centers be more efficient, productive and profitable, announced Belgian Red Cross-Flanders has selected its DRM Touch, a customer relationship management system, to support its donor recruitment efforts. The Belgian Red Cross is one of more than 178 National Societies of the International Red Cross and Red Crescent Movement, a worldwide action-oriented relief organization. The organization cited several benefits to selecting Donor Dialogue’s DRM Touch, including the system’s ability to provide automation of recruitment processes, improve donor communications, advance telephone recruitment efforts and provide tracking of all marketing efforts. The Belgian Red Cross-Flanders has 254 local branches supported by nearly 14,000 volunteers and collecting more than 400,000 units of blood each year. With DRM Touch, the organization will better retain donors, communicate more effectively with existing and new donors, and maintain or reduce operational costs. Donor Dialogue’s Customer Relationship Management software, targeted marketing tools and data analysis services support blood center operations to drive blood donor recruitments. With its highly trained team of donor recruitment professionals, Donor Dialogue has helped generate more than 3.5 million blood donations. For more information, visit www.donordialogue.com.
Pure Visibility Renews Web Marketing Contracts With Compuware, Plex, Learning Care Group: Pure Visibility, an Internet marketing company, recently renewed contracts with three of its clients to continue and expand services in 2012. Compuware, Learning Care Group and Plex Systems all renewed their contracts with Pure Visibility, who is helping the companies create online sales engines, improve website visibility and increase website traffic. Compuware is a Detroit-based software and IT services company. Learning Care Group of Novi is the second-largest for-profit daycare provider in North America. Auburn Hills-based Plex is the developer of Plex Online, a software-as-a-service enterprise resource planning system for manufacturing enterprises. More at www.PureVisibility.com.