NEW YORK — Birmingham-based Gas Station TV said Wednesday that it has signed an exclusive deal with Turner Broadcasting System Inc. to deliver news and entertainment segments to viewers at the pump.
As part of the deal, Turner will custom-produce and deliver stories throughout the day from HLN, and entertainment news from HLN’s Showbiz Tonight.
“Our partnership with Turner extends our industry-leading lineup of content, delivering our 28 million viewers the best experience in gas, and providing our advertisers with the best away-from-home programming environment to showcase their products and services,” said David Leider, CEO of Gas Station TV. “We are thrilled that HLN is providing fresh, relevant and custom segments for our viewers.”
Additionally, GSTV and Wayne, a GE Energy Business, recently announced that they have begun installing inOvationTV at fuel retailers throughout the country, driven by a Wayne investment valued at more than $50 million. InOvationTV will triple GSTV’s already industry leading monthly viewership of 28 million to an audience of more than 70 million people.
GSTV can be viewed throughout the country at leading gas retailers like Chevron, Conoco-Phillips, Gulf, Arco, BP, Exxon-Mobil, Speedway, Shell, Murphy USA, and Sunoco. GSTV’s exclusive content partners in the gas space include Turner Broadcasting System’s HLN and entertainment news show Showbiz Tonight, ESPN, and Bloomberg TV, as well as its original social media platform “Your Neighborhood”.
Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to 28 million monthly viewers at the pump in more than 100 markets at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall. For more information, please visit http://www.gstv.com.