ANN ARBOR — Merillat cabinetry recently launched a Professionals section to the consumer Web site, to make interaction with the brand easier and to create a platform for communication with kitchen and bath industry trade professionals.

“This addition to gives trade professionals the perfect opportunity to interact with the Merillat brand and products,” said Susan Cross, communications manager for Merillat cabinetry. “The site is strategically tailored to their needs with the goal to increase conversation, product awareness and ultimately help them to drive sales.”

Since not all professionals’ needs are the same, the site offers two separate tracks specifically tailored to the needs of these two main professional groupings: Architects & Designers, and Builders, Dealers & Other Professionals.

Tools for Architects & Designers

Expert Advice: Architects and designers are able to engage in conversation with Merillat design and education expert, Sarah Reep, in a Q&A format. Visitors can also find a detailed bio about Reep, and informational videos and news feeds for upcoming events. In addition, there’s information about continuing education courses.

Design Help: Whether it’s CAD Files, Google SketchUp Files or CSI 3 Part Specs, everything professionals need to design with the comprehensive Merillat product line is all right here. This section also features a Merillat project gallery. Projects in the gallery may be clicked on for more details like case studies, 3D models, list of products used and related videos.

Tools for Builders, Dealers & Other Professionals

Marketing Materials: A number of marketing materials are available for Merillat products that users can personalize to support their current advertising efforts. These materials allow dealers to show consumers the innovative Merillat products they are able to offer, in turn driving sales and strengthening their bottom line.

Educational Resources: For those interested in continuing their education, the Merillat website provides a Training section which lists available DAP University courses, a brief description of each and links if they wish to pursue.

More about Multifamily

While the Merillat brand is recognized as one of the largest cabinetry suppliers to the single family new construction market, in 2010 Merillat cabinets were installed in more than 17,000 multifamily units nationwide.

To help kitchen and bath industry professionals learn more about the role Merillat cabinetry can play in this emerging category, a page focused on Merillat products for multifamily homes is available. Brochures, spec books and warranty information is available for the three distinct cabinetry lines; all at a variety of price levels with construction requirements exceeding KCMA testing standards for durability and reliability to ensure they perform and last for years.

In fact, manufacturing facilities and manufacturer direct branches for Merillat cabinetry are strategically located throughout the U.S. offering turnkey service in major cities, plus an extensive and loyal manufacturer direct distributor network, many with showrooms and offering design services.

“Merillat has always been dedicated to supporting their customers,” Cross said. “This was the driving force behind this updated Web site, to provide easily accessible resources to help professionals build their business.”

To experience the updated Merillat Web site for professionals visit


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