Lowe’s Faces Boycotts After ‘American Muslim’ Flap

By Christy Strawser
CBS Detroit Managing Editor
Lowe’s Home Improvement pulled its ads from TLC’s “American Muslim,” a reality show filmed in Dearborn, to meet the demands of the Florida Family Association, which called the show “propaganda.”

“The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish,” the family association’s website says.

Based on that, the association asked Lowe’s to pull its advertising from the show — and Lowe’s agreed.

So what happens next?

For plenty of people, a Lowe’s boycott is the next step. Calling the move to remove ads “bigoted, shameful and un-American,” California Sen. Ted Lieu, D-Torrance, is urging a boycott at a national level, according to CBS Los Angeles.

Locally, Dawud Walid, director of the Council on American Islamic Relations in metro Detroit, told WWJ Newsradio his organization is “utterly shocked by Lowe’s decision.”

“They don’t have a backbone as an organization and really how they depend more on the business of bigots than they do on civil and right-minded people and they’ll have to suffer the consequences for that,” Walid said.

Walid said it is likely his organization will hold some demonstrations and protests in front of area Lowe’s in the coming weeks — but says nothing has been planned as of yet.

Lowe’s responded to the furor in a Facebook post that had almost 10,000 comments on it by Monday morning.

The statement says, in part: “Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.

“We strongly support and respect the right of our customers, the community at large, and our employees to have different views. If we have made anyone question that commitment, we apologize.”

Comments on the apology ran the gamut, with some supporting Lowe’s right to pull ads from a Muslim centered show and others hotly contesting it.

“I will BOYCOTT LOWE’S from this point forward until LOWE’S apologizes to all Americans for their support of racist white supremacist that think that our country should be only for whites and christians. BEING AMERICAN DOES NOT = BEING WHITE…” wrote Judith Marquez Viramontes.

On the other side, Janie Wood Jordan wrote, “I appreciate what you did, it’s hard to stand up for your values in this country now days, and Lowe’s has a right to support or not-support whomever they want.”

Metro Detroiters have been calling into the WWJ Newsradio 950 newsroom with more comments. “I think it’s kinda ridiculous that Lowe’s would pull their ads. I think that it’s one of the best shows on television,” said a man.

“I’m really glad that Lowe’s took a stand. Finally somebody has,” said one woman.

“I think Christians need to get over themselves,” said another woman. “There are other people in the world. They need to just get over themselves.”

What do you think? Comment below.

  • Jim

    Damned if you do, damned if you don’t. Besides that, quit critcizing all white people. What race are Muslins anyway? Got an idea, don’t watch any reality show – period. I’m just sayin’ and askin’!

  • polarjim

    Seems as sommeone living in a glass house is throwing stones !

  • Philip Garcia

    What I would really like to see Lowe’s pull is all of that Chinese made junk off of their shelves-or at least give me the option of buying the American made product. I will gladly pay more for a higher quality item that also improves our economy and quality of life!

  • sammy

    this show is a total fraud .I am a muslim and there is no way this is who we are and that’s how we act… shame on everyone that has anything to do with this show

    • Hassan

      It’s the principle of the thing, Sammy. If you’re worried about the characters not being religious enough, there are five different families. It doesn’t have to be representative of you. That’s not the issue.

      The ISSUE is that the ads were pulled because a hate group complained that it portrayed ‘normal folks’ instead of terrorists, and Lowe’s agreed. The argument here is whether Muslims should ever be portrayed positively on television, or if only terrorism dramas should be permitted on tv. Lowe’s pulling its ads is a clear sign of agreement with the hate organization, that Muslims shouldn’t ever be portrayed positively.

      • Chantry Hammond

        So the fact the show has horrible ratings and a low viewer base isn’t a good reason to pull commercials from it and find a better venue?
        Do you support Imam Husham Alhusayni’s anti semitic remarks, and call for jihad against Israel? Because apparently Lowes and Kayak don’t.
        Do you support his remarks for Hezbollah to continue murdering Israeli men, women and children? Lowes doesn’t seem to.
        I guess you support dedicating a youth soccer game to the “Martyrs of Jerusalem and Al-Aqsa” because I don’t support terrorists of any ilk, and apparently neither does Lowes.
        Quit your crying and inflammatory tactics. The show isn’t interesting, its ranked 78th among Dec 11th’s broadcasts and has less then a million viewers. Lowes is a business and in the business of making money, apparently this show isn’t worth them spending money on it in advertising costs.

  • Juan Carlos Reyes

    A country(USA in this case) is defined by it’s constitution, irrespective of the particulars (race, creed, religion, etc.) of the people who inhabit it. The first amendment of the constitution of the USA defines a ideal that is the antithesis of Islam, therefore to call one’s self an all american muslim is a disingenuous load of BS.

  • Smitty

    Good for you Lowe’s – the sooner we wake up to the fact that islam is a cult for assassins and not a religion of peace the safer we will be. Freedom of religion does not give anyone the right to kill non-believers and so islam is a violation of the constitution.

  • Miguel

    Judith Marquez Viramontes, being American does however mean knowing how to communicate properly in English. Lowe’s will be the first stop now on any DIY projects for me! BUYCOTT LOWES.

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