ANN ARBOR — When the strategic design, branding, and Web site development firm Q Ltd. made plans to celebrate its 30th anniversary in business, the creative design team knew they wanted to focus on the reason for such a long, successful history: Q people.
At first glance, it may look as though Q Ltd. is developing graphic identities, brand strategies, and Web sites. But for the many clients, colleagues, and suppliers who have played a part of Q’s 30-year history, it’s clear something more is going on there.
Since its formation in 1981, the team at Q, led by founder and president Tom Rieke, has believed in striving to make the world a better place — through creative excellence in design and communication, but in other significant ways, too. For example, through the professional design services the firm has provided to non-profits and community organizations to help them elevate their brand presence.
Today’s team of Q operatives recognizes that the small Ann Arbor-based design firm has clients, colleagues, friends, and partners around the world to thank for its success. So it’s not surprising that more than 120 people from around the globe responded to the company’s online “Q People” page created to invite others to share in the firm’s 30-year celebrations.
Visit the Q People site at www.qpeo.pl. The Q People site also features an animated video summarizing the firm’s history.
Ask Q’s Tom Rieke about the key to the firm’s success, and he’ll point out that he has never done things in a normal business way. “It’s never been our goal to grow into a large business. Our focus is on creative work, good people, and total world domination,” he explains. As identity and brand specialists, Q Ltd. has developed strategic branding, corporate identities, logos, and naming for clients throughout North America, Europe, and Asia. Q’s expertise includes corporate identity design, logos, web site design and development, strategic brand positioning, advertising, naming, environmental design, information architecture, and social media design and production.
Q located in Ann Arbor, Michigan and also has an office in San Francisco, Calif.. On international projects, Q Ltd. collaborates with its partner agency, Q GmbH in Germany. For more information, visit www.qltd.com.