Restaurants To Serve 100 Million Americans Over New Year’s Weekend
DETROIT (WWJ) - The National Restaurant Association estimates that 100 million Americans plan to celebrate the New Year by going out to a restaurant or bar, or order restaurant takeout or delivery.
The Association’s new research also shows that half of American adults plan to dine out with family or friends over the next few weeks to celebrate the holidays.
The survey shows that one in five consumers (20 percent) plan to go out to a restaurant or bar on New Year’s Eve, and 22 percent say they plan to order restaurant takeout or delivery on that day. On New Year’s Day, 12 percent plan to dine out and 16 percent say they plan to order takeout or delivery from a restaurant.
The National Restaurant Association surveyed 1,006 American adults on December 8-11 about their dining and restaurant gift card plans for the upcoming holiday season. Projections for the number of Americans who will visit restaurants or order takeout are based on economic analysis and research conducted over the last two decades by the National Restaurant Association.