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BrassCraft Opens Spanish Language Web Site

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NOVI — BrassCraft Manufacturing Co. has announced the launch of its new Spanish-language Web site, appealing to the growing number of Hispanic plumbing professionals among the company’s customer base across the country. The site may be viewed at www.brasscraft.com by clicking the “espanol” link at the top of the page.

The new site features the same rich content and functionality as the BrassCraft.com English-language Web site, including detailed product information, document and video libraries, sales and technical support, and the company’s nationwide Dealer Locator utility.

“Our customer base continues to grow steadily across the U.S.,” said Jeff Jollay, vice president for marketing and product development at the company. “As this expansion continues, we are attracting an increasing number of Hispanic contractors and plumbing professionals. Our new Spanish-language site is a natural response to that growth, and gives our Hispanic customers access to all the products, tools and technology customers of BrassCraft products count on.”

The new site also highlights BrassCraft’s compliance with the national Reduction of Lead in Drinking Water Act. This legislation changes the legal definition of “lead free” from 8 percent lead to a weighted average lead content of 0.25 percent with respect to wetted surfaces.

Said Jollay: “The new low-lead legislation becomes effective nationwide on January 4, 2014. BrassCraft Manufacturing is ready right now with a full complement of 100 percent low-lead compliant products, including connectors, fittings, water stops and valves. Our quick and comprehensive response to this new mandate means customers of BrassCraft products can get a jump on the transition to a compliant-product inventory, as the majority of their product needs are available for order from us today.”

For more information, visit www.brasscraft.com.

BrassCraft Manufacturing, a subsidiary of Masco Corp., manufactures products for use in the new construction and repair-remodel markets. Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, with manufacturing and distribution facilities around the globe.

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