MEDC Requests Proposals For Pure Michigan Merchandising Partner

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A Pure Michigan moment: Camping along Lake Huron at Port Crescent State Park. Pure Michigan photo.

A Pure Michigan moment: Camping along Lake Huron at Port Crescent State Park. Pure Michigan photo.

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LANSING — The Michigan Economic Development Corp. issued a Request for Proposal seeking a contractor to partner in its e-commerce Web site, puremichiganstore.com, which sells merchandise carrying the Pure Michigan brand. Electronic responses to the request are due on Monday, Jan. 23.

“The Pure Michigan brand has been an extraordinary success and today is in great demand for apparel and consumer products,” said MEDC President and CEO Michael A. Finney. “We have spread the word of our state across the Great Lakes but have only just begun to touch people across the nation.  We need a partner to build on our momentum and increase our capabilities to help consumers find, purchase and enjoy Pure Michigan branded products.”

According to the 24-page RFP, it is designed to provide potential bidders with sufficient information to submit a proposal that meets the MEDC’s minimum requirements, but the minimum requirements contained in this RFP are not intended to limit the proposal’s content or exclude any information the bidder feels is relevant or essential to their bid.

A Q&A on the RFP will be posted by Jan. 6 at www.michiganadvantage.org/merchandising.

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