HR Notices From January 25
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Adtegrity Appoints Vice President of West Coast Sales: Grand Rapids-based Adtegrity, Inc., a national leader in Internet advertising, today announced the appointment of Tom Simpson as Vice President of West Coast Sales. Based in San Francisco, Simpson will lead Adtegrity’s business development and sales efforts in west coast markets. Simpson brings more than a decade of sales and business development experience in the Internet marketing industry. Most recently, Simpson was the Vice President of Media at Radius Marketing in San Francisco, where he led online customer acquisition for all Radius clients and directed the media team for creative and offer development, media buying, ad-ops, analytics and reporting. Prior to joining Radius, Simpson was the Director of Business Development at Claria Corp., where his responsibilities included directing acquisition marketing and developing key business partnerships, as well as hiring and managing the media buying and business development team. Simpson, who holds a Master of Business Administration in marketing from Golden Gate University, will join the Adtegrity staff at the end of the month. Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Founded in 1999, Adtegrity currently delivers billions of advertisements across thousands of top-tier websites each month. For more information, visit www.adtegrity.com.