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Royal Oak Firm’s Microsoft CRM Project Earns Microsoft Case Study

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First Tech Direct
(credit: istock) Technology Report
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ROYAL OAK — First Tech Direct, a Microsoft Gold Certified Partner focused on helping companies manage their business processes more effectively and efficiently, announced the release of a Microsoft authorized case study on its recent Microsoft Dynamics CRM Online implementation for Saab North America.

This case study, written by Microsoft, highlights the many benefits and rapid implementation of Microsoft Dynamics CRM Online that Saab North America was able to immediately receive in just 30 days by First Tech Direct.

When Saab North America divested from General Motors in 2010, it needed to build out its own IT infrastructure. Saab’s need to establish a call center and to roll out a coinciding customer relationship management (CRM) solution to support its sales, marketing, and service efforts. To meet their unique business requirements, they turned to First Tech Direct.

“As part of our divestiture, we were switching to Microsoft Outlook from Lotus Notes,” said Craig Whaley, CIO of Saab North America. “In addition, we relied heavily on Microsoft Office applications. Because Microsoft Dynamics CRM Online worked with and like those applications, we felt it would help us dramatically reduce training and meet our aggressive go-live date.”

Working with its Microsoft partner First Tech Direct, Saab North America proceeded to roll out Microsoft Dynamics CRM Online in only 30 days, incrementally customizing the solution and providing training to its call center team. With Microsoft Dynamics CRM Online, the company benefits from an easy-to-adopt, low-risk solution, including the complex TREAD Act reporting. Because of this, Saab North America saved time and avoided the risk that comes with establishing its own IT team to support the solution, building out an infrastructure, and then implementing an on-premises solution.

More at www.firsttechdirect.com.

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