Chrysler Group Relaunching E-Store
AUBURN HILLS -- After recently launching a new owner Web site, where customers register their vehicles online for personalized service and customer care, Mopar will re-launch a new version of its Mopar e-Store and introduce a new FlexTech program for Chrysler Group dealers.
And to continue to its celebration of the 75th anniversary of the brand, Mopar will introduce new merchandise.
FlexTech, a new program designed to raise awareness of the Mopar brand, engages customers in Chrysler Group dealerships and enhances the overall customer experience. Mopar introduced the new FlexTech program at the 2012 National Automobile Dealers Association Convention and Expo in Las Vegas over the weekend.
The FlexTech program offers Chrysler Group dealers flexible, new Mopar-branded merchandising displays, furniture and graphics for dealership showrooms, customer waiting areas, retail shops and service departments.
"From new, contemporary waiting rooms to our new owner centers, dealers attending the NADA convention will see our vision of the customer experience within our dealerships," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "Our new program is designed to foster customer loyalty to the dealership and further support all of our brands."
Customers soon will see the Mopar brand more prominently in Chrysler Group dealerships.
"Mopar's effort to enhance the customer experience complements our dealer standards initiative which has dramatically increased the skill and competency of dealership personnel, has prompted many of our dealers to renovate and modernize their facilities, and has transformed our new-car showrooms into proper showcases for our brands," said Peter Grady, vice president of network development and fleet for the Chrysler Group.
Chrysler Group dealers have been asking the Mopar brand for attractive displays in their showrooms and dealerships that better present Mopar parts, accessories and apparel.
Owner Centers: New owner-center Web site offers personalized features and services to meet customer needs. The new Web site enables Chrysler Group vehicle owners to view vehicle information and service history, learn how to use vehicle features, develop customized vehicle galleries and receive special offers. Owners simply enter their Vehicle Identification Number, and they're good to go. Dealers may feature this feature in new Media Centers offered by Mopar.
Mopar e-Store: Chrysler Group dealers have the opportunity to add a new Mopar e-Store to their Web site. This new intuitive parts and accessories shopping experience includes easy filtering of parts and accessories by vehicle make/model/trim or by VIN. The new store includes the full Mopar catalog, with new parts added throughout the year. Consumers will have the ability to see how Mopar accessories can enhance the look of their vehicle through a 3-D visualizer that is embedded in both the online and in-dealership experiences.
75th anniversary merchandise: In celebration of Mopar's 75th anniversary, a unique line of merchandise will be available. From items that showcase Mopar's heritage logos to those that feature the anniversary badge, the range of product will vary from unique gift sets to custom-designed jackets.
Mopar has introduced numerous industry-first features including:
Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic Vehicle Tracking System: first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format 2011
Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Camper trailers: first to introduce off-road camper trailers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool
Mopar is Chrysler Group LLC's service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A., Mopar's global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat S.p.A. brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s. Chrysler Corp. built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
More at www.chryslergroupllc.com.
