SALT LAKE CITY — Lighting specialists Yesco said Tuesday they’ve completed the installation of new LED lighting atop the Renaissance Center, downtown Detroit’s most prominent building and world headquarters for General Motors.

The crowns of the five towers are now vibrantly highlighted day and night, and the previous GM logo signs have been replaced with LED screens.  Content on the various LED components can be updated and synchronized immediately and remotely via the new control network designed and implemented by Yesco.

“This innovative new signage is fully capable of promoting GM’s diverse marketing strategies, from displaying GM’s global brand logos to supporting an infinite range of charitable, community, sporting, or seasonal events,” said Jim Steffin of Yesco.

GM global marketing strategist Michael Bojarczyk said a team of Jack Morton Worldwide, Hines, Gensler, SOM, and Yesco  “worked collaboratively throughout the process.  It was a feat of creative thinking, careful planning, amazing technology, and hard, physical labor.  Everyone’s hats are off to the crew, who worked tirelessly through a relentless Michigan winter, nearly 900 feet in the air, for most of the installation.”

Yesco’s Las Vegas team led the project for the company, which is responsible for much of Las Vegas’ iconic signage.

“When you see your work finally come to fruition in such a big way, it’s so rewarding,” says Nick Priest, director of special projects for Yesco.  “It’s a great example of our diverse capabilities coming together on one project.”

Added Joel Ewanick, GM global chief marketing officer: “Our goal with the Renaissance Center project was to make our World Headquarters a beacon for the city of Detroit — a shining spotlight where we could not only showcase our brands, but also support community and charitable projects. “We are proud of the new look and feel of the Renaissance Center and the small contribution that it is making to the overall effort to rebuild the image of Detroit.”

Visit for more about the story behind the new signs.

Yesco has been a family-owned provider of a full spectrum of sign and lighting products and services since 1920. Yesco provides custom signs of all types and sizes, from simple wayfinding plaques to towering, spectacular displays.  Yesco Electronics manufacturers versatile, color LED signs and is a leading supplier of digital billboards in North America.

  1. Johh S Wolter says:

    Okay they used a Las Vegas company. Right….

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