Hoekstra Launches 2nd Ad After First Drew Heat

DETROIT (WWJ/AP) – Former U.S. Rep. Pete Hoekstra is phasing in a new TV commercial in the slot of his original Super Bowl ad that was panned as racially insensitive.

The 30-second ad launched Thursday also takes aim at Democratic incumbent Debbie Stabenow as the first did, but features a voiceover by the GOP  Senate hopeful and an image of the US Capitol. Hoekstra spokesman Paul Ciaramitaro said the new commercial “is being added to the rotation” but doesn’t replace the ad that debuted Sunday.

Many Republicans and Democrats criticized the earlier ad, which opens with the sound of a gong and shows the woman riding a bike on a path lined by rice paddies. She thanks “Michigan Senator Debbie Spend-it-now” for helping China’s economy improve.

A coalition of black ministers in Detroit called on Hoekstra to apologize for the ad and an Asian-American group called it “very disturbing.”

Hoekstra said the ad was meant to be “satarical” and was only offensive to someone like Debbie Stabenow.

MORE: Hoekstra Ad Draws Fire … From Just About Everywhere

(TM and © Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)


One Comment

  1. Mors Hostibus says:

    Pete Hoekstra certainly got this money’s worth on the SB ad. His enemies keep the ad running constantly, for free, everywhere. The “outraged” black ministers and their flocks have never voted for a republican except by mistake (90 percent of blacks vote democrat). All of the uproar is from libs or his GOP opponents; so he has lost no support and gained massive free publicity. The “spend-it-now” moniker is now welded to Debbie Spenditnow..uh Stabenow. I do not love this ad, it is amateurish and ham-handed but it worked; I am sure that Pete would rather be lucky than good any day.

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