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Ann Arbor Firm Rolls Out Sunglass Maker’s App

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ANN ARBOR — The Ann Arbor application developer Logic Solutions Inc. and the Hawaii-based sunglass maker Maui Jim Inc. Monday launched the Maui Jim Showcase App.

Phases I and II of the app had already been deployed across the United States for Maui Jim’s 100-plus domestic field representatives. Added most recently in Phase III is Showcase, a sales force automation mobile app, throughout Maui Jim’s sales territories on three additional continents.

The core product unifies order-entry functionality with high-resolution catalog imagery, rich design, and database integration. Logic Solutions has now supplemented the app with new features such as 360 degree image rotation and multi-language support.

Creating full 360 degree views of products can be done through high-tech image rendering, or by multiple image rotation, as Maui Jim has done.  Image rotation is substantially less expensive than rendering, making this option accessible to companies with smaller graphic design and marketing budgets.  To achieve the rotation, Maui Jim provided 18 photographs of each of their products, snapping shots every 20 degrees in a full circle. Logic’s team programmed the app to read the appropriate image in response to the user’s swipe on the iPad touch screen. The result is a virtually seamless, full-circle view of every product in Maui Jim’s catalog.

With its entire global sales force of more than 200 representatives now armed with Showcase, Maui Jim is primed to realize the benefits of business-to-business-geared mobile apps.

“We have always offered our customers high-performance products, so it made perfect sense that our sales efforts should be of the same caliber,” said Larry Mills, vice president of IT at Maui Jim. “It’s why we felt strongly about providing our reps with iPads and Showcase, and why we continue to enhance our app.”

“Maui Jim demonstrated bold market foresight in aggressively pursuing Showcase,” said Logic Solutions CEO Jimmy Hsiao. “Few businesses clearly anticipated the limitless potential of B2B mobile apps, much less employed tablet technology as intelligently as Maui Jim did for their sales force.  This has been a win-win relationship.”

Founded in 1995, Logic Solutions Inc. is a privately held minority-owned corporation with headquarters in Ann Arbor and offices in Irvine, Hong Kong, Shanghai, Beijing, and Nanjing. Logic provides technology products and services, including custom mobile strategy and application development, Web applications, and comprehensive Web sites. Logic’s mobile development expertise is evidenced by its impressive portfolio of technologically sophisticated B2B apps developed for companies in a wide array of diverse industries.

More information is available at www.logicsolutions.com and www.showcaserevolution.com.

Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Maui Jim now has distribution offices in Australia, Canada, France, Germany, India, Italy, Mexico, Spain, Sweden, United Arab Emirates, United Kingdom and the United States, including Lahaina, Hawaii.

More at www.mauijim.com.

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