DEARBORN — The Michigan-based Web site is not just your everyday online classifieds. When the company’s team received a request to add “construction equipment” as a product category, it quickly responded.

The Web site is designed as a secure, member-based online community to help individuals buy and sell almost anything, including a variety of products and services.  However, heavy construction equipment wasn’t one of the items initially listed as a category until the request was received from a potential new member.

“We were glad to help a member who has heavy duty construction equipment for sale, including Caterpillars, trench rollers and hydraulic hammers valued at thousands of dollars,” said Peder Blohm, founder of  “Members advertise everything from collectibles to cars to artwork for sale though construction equipment is definitely among the most unique items.”

The cost of membership on is based on the number of ad listings. Individual membership ranges from $5.95 per month for up to 15 ad listings, to $9.95 per month for up to 40 ad listings. There is no cost of membership for buyers or people who visit the site.

Business memberships on also differ from other sites.  Member businesses can include their entire inventory in one location under “Shops” or “Services.”  Individual items are also listed in the “Classifieds” section.  A member business that has an online shop can link visitors directly from to its own shopping cart.

Business memberships range from $19.95 to a maximum of $59.95 per month, which includes up to one thousand ad listings.

To grow the Web site’s ad listings and number of members, free three-month trial memberships are currently available for individuals and businesses.

Another advantage over other member-based sites is that does not charge any fee or get involved in transactions between buyers and sellers.

“There are lots of so-called ‘free online classifieds’ like Craigslist,” added Blohm. “Yet we all know that nothing’s really free, and advertising on these sites can generate lots of unwanted spam and other problems.’

For more information and to place ads, visit or email


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