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Domino’s Pizza Adds New Android App and Free Smartphone Offer

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(credit: istock) Technology Report
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ANN ARBOR — Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is launching its brand new Android smartphone ordering app, available beginning today in the Android Marketplace.

With the launch, and in addition to its existing iPhone app which debuted last June, Domino’s will now offer its mobile ordering app to more than 80 percent of smartphones.

In addition to giving customers the ability to order from nearly every Domino’s store in the U.S. from the palm of their hand, Domino’s will also be offering free Android smartphones to customers who sign up for a new two-year service plan plus data (or extend their current plan which includes data, pending eligibility). Customers can select their phones at http://www.dominos.com/android.

The app, which is compatible with Android version 2.1 and higher, extends many of the convenient features of Domino’s online ordering platform including: coupon search, full national menu, GPS store locator and the ability to follow your order with Domino’s Tracker.

“We are excited to now connect Domino’s with Android users through this new app,” said Russell Weiner, Domino’s Pizza chief marketing officer.  “And what better way to celebrate Domino’s new Android app than by offering free Android phones.”

The Android application joins an already successful mobile and online ordering platform. Domino’s app for iPhone and iPod touch achieved $1 million in total sales in just 28 days, and just three months after its release, the app achieved more than $1 million in sales in a single week. Mobile ordering, along with traditional online ordering, makes up 30 percent of Domino’s sales.

Full details for the smartphone giveaway can be found at http://www.dominos.com/android.

The Domino’s app is available for free from the Android Marketplace. Offers for Android smartphones and service plans are fulfilled by leading wireless solutions provider Simplexity, an authorized agent for the featured wireless carriers and manufacturers.’

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