ROCHESTER — Scott Hamerick and Kevin Denholm, co-founders of Rochester Hills-based Hygia LLC, are developing an innovative, 21st-century approach to improving patient care and human health.

Through an interactive, cloud-based web platform, the OU INCubator client company is looking to offer a convenient and effective means for patients to engage in healthy behaviors and adhere to health-related treatment plans. In addition, users who achieve their health goals will earn rewards honoring their accomplishments.

Core features of the Hygia system include medical device integration, health engagement tools, personalized programs and online social communities that encourage and reinforce positive behaviors.

“Hygia is looking to revolutionize health care through the most comprehensive and engaging platform to drive patient adherence,” Hamerick said. “By forming partnerships with pharma and life science companies, we are looking to increase product consumption through rewarding patient treatment adherence.”

The company’s ambitious business plan recently won second place in the 12th annual Great Lakes Entrepreneur’s Quest event. More than 200 Michigan-based ventures participated.

“Hygia offers an innovative, interactive approach to increasing the success of health care,” said Amy Butler, executive director of OU INC. “It could result in significant changes in an individual’s approach to their own care, and improve their health and fitness.”

To learn more about the company, visit

Oakland University’s SmartZone Business Incubator (OU INC) provides entrepreneurial resources and strategic business solutions to commercialize intellectual property. The incubator supports existing and grows new technology-based and life science businesses leveraging university resources, decision support technology, business counseling services and financial/capital acquisition assistance. To learn more, visit


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