ANN ARBOR — Consumers are gobbling up Domino’s latest addition to its digital ordering system.
Domino’s Pizza (NYSE: DPZ) launched its Android smartphone ordering app Feb. 27, and in two weeks the app has exceeded 140,000 downloads.
The app, which has reached as high as No. 1 in the lifestyle category of the Android Marketplace, is outpacing the apps of Domino’s Pizza’s national competitors.
With the launch, and in addition to its existing iPhone app which debuted last June, Domino’s offers its mobile ordering app to more than 80 percent of smartphones on the U.S. market.
In addition to giving customers the ability to order from nearly every Domino’s store in the U.S. from the palm of their hand, Domino’s has partnered with PageMaster Corp. to offer free Android smartphones to customers who sign up for a new two-year service plan plus data (or extend their current plan which includes data, pending eligibility).
Customers can select their phones at http://www.dominos.com/android.
The app, which is compatible with Android version 2.1 and higher, extends many of the convenient features of Domino’s online ordering platform including: coupon search, full national menu, GPS store locator and the ability to follow your order with Domino’s Tracker.
The Android application joins an already successful mobile and online ordering platform. Domino’s app for iPhone and iPod touch achieved $1 million in total sales in just 28 days, and just three months after its release, the app achieved more than $1 million in sales in a single week. Mobile ordering, along with traditional online ordering, makes up 30 percent of Domino’s sales.
Full details for the smartphone giveaway can be found at http://www.dominos.com/android.
The Domino’s app is available for free from the Android Marketplace. Offers for Android smartphones and service plans are fulfilled by leading wireless solutions provider Simplexity, an authorized agent for the featured wireless carriers and manufacturers.