FARMINGTON HILLS — Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced DemographicsNow: Business & People, an online business and residential reference tool that provides detailed demographic data on more than 23 million businesses and 206 million consumers.

Designed with an intuitive interface, interactive mapping tools and comprehensive data, this new resource makes it easy for all types of researchers to collect, analyze and act upon information, all from one location.

“Libraries today don’t have the budget to subscribe to multiple resources to get all of the demographic information their patrons need,” said Gerald Sawchuk, publisher, public library solutions at Gale. “DemographicsNow: Business & People combines information and tools normally found in two or more online databases in one convenient location, offering a cost-effective alternative to current products on the market.”

DemographicsNow: Business & People not only offers demographic information on any U.S. geography, including information on income, housing, race, age, education, retail spending and more, but it also allows users to compare multiple geographies and drill down to data on a specific county, zip code, congressional district and more.

A unique mapping tool within the resource also allows users to map their results, create custom geographies and view demographic variables in thematic coloring scales. The Business tab includes data on 23 million businesses (with over 4 million classified as out-of-business since the year 2000) with the ability to search by company name, business type, number of employees and other limiters, while the Households tab contains data on more than 206 million U.S. residents (approximately 135 million households) and enables users to search by name, address or a variety of U.S. Census data averages. \ Once the necessary data is collected, users can export the information into word, pdf or excel reports for further analysis and application.

DemographicsNow: Business & People will serve a variety of needs and will be used by all types of users – from small business owners, entrepreneurs and sales people, to jobseekers, students, community leaders and non-profit organizations. Entrepreneurs can use it to create a business plan or to do a location analysis; small business owners can rely on it to identify competitors in their area or help relocate their business; marketing and sales people can develop targeted, accurate customer leads and mailing lists for campaigns; students can research companies and regions for assignments; and jobseekers can find information on a company before a job interview.

For more information on DemographicsNow: Business & People or to request a trial, please visit or visit the Gale booth (1804) at the Public Library Association Meeting in Philadelphia March 14-16. For questions, please contact Kristina Massari at

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Gale, part of Cengage Learning, serves the world’s information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs — from homework help to health questions to business profiles — in a variety of formats.

For more information, visit or


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