Muscat named associate vice president of development and alumni affairs: The Wayne State University School of Medicine is pleased to announce the appointment of Tracy Muscat to the new position of associate vice president of development and alumni affairs. Muscat assumed her duties effective Monday, March 12. She has served WSU’s main campus Office of University Development as associate vice president for development since March 2009. The position of associate vice president of development and alumni affairs was created to reflect the significant role the School of Medicine has in the university’s overall fund-raising program. Historically, nearly half of all university giving is to the School of Medicine. The associate vice president’s leadership will be critical to the school’s future success. Muscat brings to the position a strong and successful background in health care. Before coming to Wayne State she was vice president for fund development at Trinity Health-St. Joseph Mercy Oakland for nearly five years. During her tenure, she created and implemented a comprehensive major gift strategy, resulting in millions of dollars in contributions. Her previous work history includes positions with CCS Fundraising, Hospice of Michigan, Detroit Public Television and Angela Hospice. Muscat received a bachelor of arts in professional and technical writing from Madonna University and a master of business administration from the University of Phoenix. She is a graduate of the New Detroit Multicultural Leadership program as well as Leadership Michigan and Leadership Oakland.
MichBio Announces Wendy Wendel As Director, Marketing & Communications: Ann Arbor-based MichBio, the state’s life sciences industry association, announces the appointment of Wendy Wendel as the director of marketing and communications. In this role, she will oversee the planning and execution of the association’s marketing, communications, public relations and social media efforts. Prior to joining MichBio, Wendel served as the director of marketing for The Engineering Society of Detroit, a multi-disciplinary society located in Southfield that unites engineering, scientific and allied professions to enhance professional development. In this role, she was responsible for marketing and promoting association programs to current and prospective members. Subsequently, she held the position of manager of marketing and communications for United Solar, a solar manufacturer based in Auburn Hills. In this position, she managed day-to-day marketing and communications initiatives, including public and media relations, collateral, Web sites, agency management and social media engagement. Wendel’s diverse background includes more than 15 years working in the automotive, engineering, insurance, machine vision, solar, and time and attendance industries. Her experience also includes five years working for local non-profit associations and three years serving Detroit-area public relations/advertising agencies. Wendel holds a bachelor’s degree in journalism and public relations from Madonna University in Livonia, and she is a member of the Women in Communications – Detroit Chapter and the International Association of Business Communicators – Detroit Chapter. More at www.michbio.org.
Social Media Agency Announces New Social Media Director and Project Manager: The Ann Arbor social media agency Ingenex Digital Marketing has hired Lindsay Blackwell and Jasmine Moeller to join their outstanding team of social media, search engine optimization, and internet marketing professionals at their agency headquarters in Ann Arbor. Blackwell will implement innovative social media campaigns focused on creating engaging and delightful experiences for digital users and delivering exceptional results for Ingenex clients, including Osram Opto Semiconductors, Weber’s Ann Arbor, and Bloom Roofing. Blackwell will also direct Ingenex’s internal social media strategy to continue to build the digital agency’s brand. Blackwell holds a bachelor’s degree in English and Linguistics from the University of Michigan, where she earned high honors in linguistics for her thesis on narrative structure in computer-mediated communication, based on Blackwell’s original research. Blackwell’s background in discourse analysis and passion for the digital space have informed her interest and abilities in new media marketing, which she showcased this fall in the creation of her “Dear Lisa Rudgers” campaign. The campaign revolved around www.dearlisarudgers.com and has seen over 25,000 unique visitors from 83 countries around the globe, creating monumental buzz for Blackwell and for the University of Michigan’s newly-created Social Media Director position. Moeller comes to Ingenex Digital Marketing after her successes as operations manager at Codename Games and project manager at Psychic Bunny Inc., two Los Angeles-based companies. Moeller is a skilled organizer and exceptionally adept with client relations and management. Born and raised in Iowa, Moeller is a graduate of Dordt College in Sioux Center, Iowa. More at http://ingenexdigital.com.