WIXOM — Biznet Internet Solutions Tuesday announced bank approval for funding to expand its small business digital marketing offering, called Sprout.
Sprout employs local digital marketing tactics to generate valuable leads for small businesses.
Biznet intends to invest these funds to hire a dozen new team members in the next 18 months. This will allow Sprout to offer its services to more metro Detroit businesses as well as create more digital jobs in the area.
“It took a long time and turning over a lot of stones to get this necessary funding. At one point we were even ready to sell a portion of the company,” said Biznet CEO Kevin Krason. “We knew a good business plan was key and our long history of providing digital and web services would help our cause. We just didn’t know how long it would take for investors and banks to embrace the shifting business world.”
Biznet has provided Web services, including site development and digital marketing, to metro Detroit area businesses and beyond for more than 15 years. In that time, the company has grown and changed to meet the digital needs of the surrounding area and its client base across the country. As businesses, both large and small, have begun to understand the importance of using the internet to reach potential customers, Biznet has adapted its service offerings in support. This recent funding will fuel those efforts through the Sprout program.
Sprout harnesses the power of local digital marketing in order to generate valuable leads for small businesses. The package includes the creation of an optimized website, the use of a proprietary lead tracking system called Traction, as well as continued monthly digital marketing efforts.
The targeted marketing strategies employed by Sprout and the pay-for-performance pricing are appealing to a multitude of small business owners. In these tough economic times, many companies have ruled digital marketing to be unattainable.
As an affordable solution that generates unique, qualified and local leads, Sprout will able to help many small businesses across Michigan and the US thrive again.