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Chrysler, T-shirt Maker Reach Suit Settlement

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Chrysler Super Bowl Ad 2-7-11- Imported from Detroit

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  autos arrows plug v2 Chrysler, T shirt Maker Reach Suit Settlement

DETROIT (WWJ/AP) – A federal judge has been asked to dismiss a lawsuit involving a T-shirt maker’s use of the “Imported from Detroit” slogan made popular by Chrysler’s 2011 Super Bowl ad featuring rap superstar Eminem.

The Detroit News reports Wednesday that the automaker and Pure Detroit reached a settlement in the suit. Terms haven’t been released.

Chrysler Group LLC filed the suit last year against owners of Pure Detroit. The suit says Pure Detroit sold “huge numbers of T-shirts” bearing the slogan, which was part of the Chrysler 200 marketing campaign.  The automaker also said Pure Detroit ignored repeated requests to stop using the tag line.

According to their website, Pure Detroit specializes in selling authentic Detroit apparel and unique gifts that “represent the 313.”  The store has three locations within the city, in the Fisher Building, in the Guardian Building and in the GM Renaissance Center.

Pure Detroit wrote last year on its website that Chrysler’s claims “are unsubstantiated and involve sometimes complicated trademark laws.”

A settlement conference was held last month.

RELATED: Chrysler’s ‘Imported From Detroit’ Catching On

(TM and © Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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