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GM Decides Super Bowl Ads Are Too Expensive

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The General Motors world headquarters is seen in Detroit, Michigan. (Photo by Bill Pugliano/Getty Images)

The General Motors world headquarters is seen in Detroit, Michigan. (Photo by Bill Pugliano/Getty Images)

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DETROIT (AP) — General Motors says that it costs too much to advertise during the Super Bowl.

Marketing chief Joel Ewanick says the company won’t run ads during the big game in February.

Ewanick said in a statement Friday that GM can’t justify the expense because of a significant price increase for next year’s event.

The move comes as the company reviews its global advertising budget. GM spent about $4.5 billion on advertising last year.

The Super Bowl is advertising’s biggest stage. Companies spent an average of $3.5 million for a 30-second commercial during this year’s game.

It’s not the first advertising change this week for GM. The company also decided to pull $10 million in ads from Facebook, saying they weren’t effective.

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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