NEW YORK — Sirius XM Radio (NASDAQ: SIRI) Tuesday announced that Ford and Lincoln dealers will provide customers a 3-month SiriusXM subscription when they purchase any pre-owned vehicle with a factory-installed satellite radio from more than 1,200 participating dealerships across the United States.
“Ford and Lincoln dealers are dedicated to providing customers with superior quality vehicles with features that enhance their driving experience,” said Dave Mondragon, general manager, Ford and Lincoln Marketing. “Now even more customers buying a vehicle from the satellite radio-equipped inventories of Ford and Lincoln dealerships will have the opportunity to listen to SiriusXM when they first start up their newly acquired pre-owned vehicles.”
Said Joe Verbrugge, senior vice president and general manager for automotive remarketing and retail sales at SiriusXM: “Now with the addition of Ford and Lincoln dealers, customers can listen to SiriusXM programming for 3 months when buying any pre-owned vehicle equipped with satellite radio from more than 5,000 dealers across the country.”
Ford and Lincoln customers purchasing any pre-owned vehicle with a factory-installed satellite radio will have access to commercial-free music, and premier sports, news, talk, entertainment plus traffic and weather information broadcast by SiriusXM.
Ford Motor Company will continue to give customers a 6-month SiriusXM subscription with the purchase of new Ford and Lincoln vehicles and a 3-month subscription with the purchase of Certified Pre-Owned vehicles.
For more information on SiriusXM, please visit www.siriusxm.com.
Ford and Lincoln dealers interested in enrolling in this program can enroll online at www.siriusxmpreownedtrial.com.
Sirius XM Radio Inc. is the world’s largest radio broadcaster measured by revenue and has more than 22 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; news and comedy; exclusive entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com.
SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.