Gardner-White Re-Ups With Alliance Data For Private Label Credit Card

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Swiping Credit Card

DALLAS — Alliance Data Systems Corp. (NYSE: ADS), a provider of loyalty and marketing products and services, Wednesday announced it has signed a multi-year renewal agreement to continue providing the private label credit card program for Gardner-White Furniture.

Gardner-White is a retailer of home furnishings, electronics, mattresses and accessories in the Metro Detroit area. The Michigan-based multichannel retailer, which celebrates its centennial anniversary this year, is ranked a Top-100 U.S. Furniture Store by Furniture Today magazine.

“Since we opened our doors in 1912, Gardner-White has been committed to the highest standards of quality, value and customer service. The Gardner-White credit card program is critical to enabling us to bring our customers greater levels of value and flexibility every day, helping them bring home the furniture they and their families will enjoy for years,” said Barb Tronstein, vice president and owner of Gardner-White. “We appreciate Alliance Data’s expertise in the furniture space, and their multichannel credit and marketing tools. The credit card program has become an important extension of our brand, and has been a key catalyst for helping Gardner-White exceed its sales and marketing goals. We believe the card program plays a key role in making Gardner-White our customers’ number one choice for home furnishings.”

Melisa Miller, president of Retail Services for Alliance Data, said, “Gardner-White is a valued Alliance Data client, and we are excited to continue collaborating with this innovative furniture retailer to drive enhanced levels of value for Gardner-White cardholders. We’re confident in the card program’s ability to continue to help Gardner-White measurably drive sales and deliver a superior in-store and online experience to its customers.”

Gardner-White is in the process of moving its corporate offices and distribution center from Warren to Auburn Hills, where it will also open a new 85,000-square-foot store in the same facility.

More about Alliance Data at www.AllianceData.com.

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