Priority Health Launches Facebook App To Boost Healthy Lifestyles, Tourism

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GRAND RAPIDS — Priority Health has developed a Facebook app, called MyGo Points, in an effort to promote health and wellness among Michigan residents, as well as support local tourism. The app, which launched May 1, gives people the opportunity to earn points to win prizes by participating in activity-based events and Facebook challenges.

“Priority Health is always looking for creative ways to motivate people to lead a more active and healthy lifestyle,” said Joan Budden, chief marketing officer of Priority Health. “MyGo Points uses incentives from local businesses to get the community moving. Who doesn’t like to be rewarded for their efforts?”

Events eligible for points range from walks to park parties, while Facebook challenges can be as simple as tagging Priority Health in an activity-related photo. The app is available on the Priority Health Facebook page. Those who download the app will automatically begin to track points. At each event, a unique QR code for smartphone scanning and a promotional code for online use will be given to participants to track points throughout the year. Every point earned enters participants into a monthly prize drawing, with the opportunity to win the grand prize — a Pure Michigan Ultimate Adventure Package to Crystal Mountain.

“MyGo Points is a creative way to showcase Michigan’s superb natural and recreational assets, while encouraging health and wellness among its residents,” said Christina MacInnes, COO of Crystal Enterprises Inc. “Crystal Mountain and Pure Michigan are thrilled to be part of the program, realizing that its incentives are powerful tools in our collective efforts to inspire and sustain positive lifestyle changes in communities across the state.”

MyGo Points launched just in time for the Fifth Third River Bank Run on May 12. Other MyGo Points events include the Arts, Beats & Eats Arts in Motion 5K, Royal Oak; Grand Rapids Triathlon; Bike Benzie Tour, Thompsonville; Priority Health Rockford Criterium; Traverse City Cherry Festival Kids Event; and Maranda Park Parties at locations across the state. Additional events will be added throughout the year. Participants can submit their health-related activities or events to be considered for MyGo Points by sending an email to teamph@priorityhealth.com.

Prizes include tickets to the Detroit Zoo, West Michigan Whitecaps baseball games and Holland Aquatic Center. The Crystal Mountain grand prize is a weekend getaway for four, valued at $2,500. For more details or to sign up for Priority Health’s MyGo Points, visit facebook.com/priorityhealth.

Priority Health is health plan that offers a broad portfolio of products for employer groups and individuals, including Medicare and Medicaid beneficiaries. As a nonprofit company, Priority Health serves more than 600,000 people and continues to be rated among the best health plans in the nation by the National Committee for Quality Assurance.

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