ANN ARBOR — Campfire Interactive Inc., an Ann Arbor software company, has released the latest version of its MINT (Market INTelligence) product, which went live on May 22.

MINT is an executive decision support software system offering easy to use functionality to extract meaningful information that can identify market trends and competitive opportunities and threats.

MINT contains a comprehensive business and market intelligence repository that provides controlled visibility to supplier, customer and competitor information such as news, financials, SWOT analysis, people, products and locations.

Combined with the rich database, the easy to use functionality makes MINT a leading decision support system as it offers intelligent search algorithms and automated email alerts.

In simplest terms, MINT allows decision makers to spend more time analyzing critical business information and making quality, well informed decisions and less time searching, organizing, and maintaining information.

Example usage scenarios of MINT include identifying and analyzing major news events that affect a business segment, evaluating customer product strategies, assessing competitor strengths, weaknesses and market share, evaluating potential partners for collaboration or acquisition, and monitoring competitive products entering the market.

One of the key new capabilities of this latest version is better reporting functionality, allowing users to create detailed company reports or single page tear sheets.  These reports are fully configurable and allow users to edit the layout of their own reports and specify what sections of data will be displayed.

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