DETROIT (WWJ) – Which auto brands do consumers trust the most?
The auto experts at Kelley Blue Book’s kbb.com set out each year to answer that question. And each year, they deliver their Brand Image Awards to honor the automotive brands that have most successfully captured positive consumer attention.
The 2012 Brand Image Awards, presented to the top brands in 12 categories, are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study.
Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on kbb.com.
Kbb.com editors say the highly comprehensive Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands and important factors driving their purchase decisions while they are in the midst of the shopping process.
The Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
2012 Best Value Brand
2012 Most Trusted Brand
2012 Most Family-Friendly Brand
2012 Most Rugged Truck Brand
2012 Best Exterior Design Brand – Non-Luxury
2012 Best Interior Design Brand – Non-Luxury
2012 Best Exterior Design Brand – Luxury
2012 Best Interior Design Brand – Luxury
2012 Best Comfort Brand
2012 Best Performance Brand
2012 Coolest Brand
2012 Most Prestigious Brand
Mercedes-Benz captured the Most Prestigious Brand for the fifth year in a row, Honda was awarded Best Value Brand for the second year running, and Cadillac was named Best Comfort Brand for the second year in a row.
Ford brought home the most rand Image Awards, receiving four out of the 12 trophies given this year. Ford is taking top honors for its great design, sweeping both the Best Exterior Design and Best Interior Design Awards in the Non-Luxury categories.