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Gale Brings Research Into 21st Century With Business Insights: Essentials

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(credit: istock) Technology Report
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FARMINGTON HILLS — The database and information publisher Gale Wednesday announced the release of “Business Insights: Essentials,” a new resource for research on business, companies and industries built on the same intuitive platform as the recently announced Business Insights: Global.

Business Insights: Essentials will replace Gale’s long-standing Business and Company Resource Center database.

“Business and Company Resource Center has served our customers well for the last 12 years, but today’s researcher is very different from the users the product was originally designed for,” said David Forman, vice president and publisher, Gale. “The new platform and features included in Business Insights: Essentials make it easier for users to not only find information more quickly, but to make connections among disparate data. We are excited to bring this product into the next phase.”

Business Insights: Essentials contains all of the content and functionality found in Business and Company Resource Center, however the information is now organized on a more intuitive, user-friendly platform.

With this new resource, librarians can more effectively help faculty, students and patrons investigate investment opportunities; research businesses and find parent-subsidiary relationships; explore market and industry information, SWOT reports, investment reports and business associations; instantly analyze and compare financial and statistical data with interactive charting tools; study product and brand information; compare companies within an industry; and target new customers and inform on potential business opportunities, distribution channels and licensing opportunities

Some of the new tools and features that can be found in Business Insights: Essentials include a robust business glossary of thousands of business terms culled from Gale encyclopedias and Cengage Learning textbooks, Readspeaker (text-to-speech functionality), translation tools for the user interface and article-level translations, citation tools, and interactive charting with the ability to manipulate statistical data and customize charts.

Current Business and Company Resource Center customers can migrate to Business Insights: Essentials at no additional charge. For more information on Business Insights: Essentials, migration from Business and Company Resource Center or to request a trial, please visit www.gale.cengage.com/essentials or contact Kristina Massari at kristina.massari@cengage.com.

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