By Jeff Gilbert

BIRMINGHAM (WWJ) – Ford has begun a new, low-key campaign, called “Random Acts of Fusion,” to start introducing its totally new 2013 Fusion mid-size car. WWJ AutoBeat Reporter Jeff Gilbert paid a visit to the first event in Birmingham.

The car is Ford’s most important launch this year as the mid-size market is crowded with competitors.

The “Random Acts of Fusion” event takes the Fusion to coffee shops, music festivals and other trendy spots to introduce it to a young demographic.  The car will hit dealerships in the fall.

Connect with Jeff Gilbert
Twitter: @jefferygilbert


Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Detroit

Best Cooking Classes In DetroitLearn how to whip up some wonderful dishes while having fun!
5 Bucket List Items To Cross Off In DetroitThe “must-do” items for anyone making a trip to Detroit.

Watch & Listen LIVE