Letting Buyers Discover A New Vehicle

BIRMINGHAM (WWJ) - Ford has begun a new, low-key campaign, called "Random Acts of Fusion," to start introducing its totally new 2013 Fusion mid-size car. WWJ AutoBeat Reporter Jeff Gilbert paid a visit to the first event in Birmingham.

The car is Ford's most important launch this year as the mid-size market is crowded with competitors.

The "Random Acts of Fusion" event takes the Fusion to coffee shops, music festivals and other trendy spots to introduce it to a young demographic.  The car will hit dealerships in the fall.

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Email: jdgilbert@cbs.com
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Twitter: @jefferygilbert