BLOOMFIELD HILLS — Lakeside Software, a leader in big data analytics for IT professionals, Monday announced that it has opened a regional headquarters for Europe, the Middle East and Africa, and has appointed top industry veteran Tony Coleman to serve as its managing director.

The office of Lakeside Software Solutions Ltd. is located in the Thames Valley near London at 59-60 Thames St., Windsor, Berkshire, SL4 1TX.

The company said the move was necessary due to “rapidly expanding demand” in the region for Lakeside’s SysTrack IT business intelligence software. SysTrack is already used by more than 500 systems integrators in countries around the world for desktop transformation projects and is deployed by thousands of customers.

With almost 30 years’ experience in the IT industry in EMEA, Coleman has an excellent track record and network for helping to establish companies. A specialist in startup environments, he was a contributor to the success and trade sale of AppDNA and Netscaler to Citrix and the UK market floatation of Netstore. Most recently at AppDNA,  Coleman was regional vice president for Northern Europe where he defined, staffed and executed the go-to-market plan and was instrumental to accelerating AppDNA growth and building on a leadership position in a competitive market.

As managing director EMEA, Coleman will direct all regional sales and business development initiatives and recruit and lead all regional staff.  In his new role, Coleman reports to Lakeside CEO Michael Schumacher and is a member of Lakeside’s executive management team.

“This move is a natural progression for our firm,” Schumacher said. “Our business is dramatically expanding in EMEA and especially in the U.K., and we need top talent situated in proximity to be able to manage this business and support our existing and new customers and partners. With his industry knowledge and contacts, Tony will be instrumental in our regional expansion and is a superb addition to the team.”

Added Coleman: “Lakeside has clearly differentiated itself and proven its technology in IT analytics. Giving IT professionals the insight into their big data needed to master their infrastructure is very relevant today and Lakeside leads the way.  It really offers a solution to end users and importantly to partners to solve current project delivery issues and build ongoing service revenue streams. After nearly 14 years the company and its products are incredibly well regarded by its existing partners and customers and bringing Lakeside closer to them in EMEA is an obvious step.”

Lakeside’s SysTrack offers user experience scoring, end-to-end monitoring, problem diagnostics, power management, Windows 7 migration and more. Visit for more information.


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